Enduralism, make it a word

Enduralism - The of power of which any aspect of human nature that is given its own name has to stay within the perimeters of human consciousness for at least as long as the word is used.

Think about it, in ancient times human had no words for "war" and as such we had no concept of "battle tactics" or "surrender". Now that those words are in our library however we also have a good image in our heads of what they mean. The same goes for sayings like "school shooting" or "going postal" both which weren't even concepts until recently.

So we may ask ourselves this; do people continue to perform the actions tied to these concepts simply because they now know of them or do they exist simply because something in our society has already changed on a fundamental basis, thus causing us to invent words for concepts that we have yet to understand?

But maybe we instead ought to ask ourselves; does it really matter? And if so, how can we possibly ever eliminate an entire concept from our public concsiousness when we already have a word for it? Even if we take the word out of our dictionaries people will still be familiar with the concepts "war" and "school shootings" for some time because of enduralism.

Think about it.